WordOfMouth

WordOfMouth is when an idea is spread without the assistance of WellKnownSources. People certainly use the Internet as a WordOfMouth system, for example -

• Forwarding emails
• Putting links on web pages.
• Posting to bulletin boards.

However these systems are not optimised WordOfMouth in the way that PosterCentricMessageSubscriptionProtocol is. -- PhilipDorrell

sigh. I came here hoping to read about Jaco Pastorius' big band. ;-) --GlennVanderburg

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See also: TheTippingPoint