A
MarketingPattern is a pattern also known as a
MarketingStrategy.
For example:
FreeAsInBeer software being used to promote a
PaidSoftwareProduct that has more features than the
FreeAsInBeer product. Often times the
FreeAsInBeer product is
CrippledShareware that has a limit in some way, for example, a time limit you can use the software before you have to purchase the
PaidSoftwareProduct, or the inability to
SaveYourWork in order to prevent
FreeRiders from indefinitely using your software. For example, a
TrialVersion. This is known as
ShareWare, although some
FreeAsInBeer software doesn't have a
PaidSoftwareProduct or a
ProfessionalVersion, or has one but is not
CrippledShareware. Contrast with
FreeAsInFreedom or
LibreSoftware.
Offering different versions of your software, but concurrently, where some will have greater feature sets and a greater cost. For example,
MicrosoftWindows XP has a Home and Pro version, where the Pro version contains more features but costs $100 more.