JoshuaBaran

Programmer/Analyst

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• More recently:
  • Developed international expansion model/strategy. Led multiple work streams related to financial modeling, marketing plan development, and implementation.
  • Implemented enterprise “test and learn” process. Instituted pre/post, test/control methodology as standard initiative evaluation methodology
  • Drove the implementation of enterprise direct mail models. Improvements resulted in savings yielding $150K per month in direct EBITDA benefit.
  • Drove customer segmentation modeling for both retail and direct channes. Results instrumental in understanding customer attrition and customer acquisition cost attribution modeling.
  • Developed customer lifecycle management strategy. Developed 360 view of customer. Work yielded a 2% reduction in customer attrition
  • Managed/Developed customer outreach program to provide store associates with the ability to contact attrited customers
  • Performed Marketing campaign evaluation and analysis including: direct mail, email, SEO, digital, PPC, site
  • Managed all aspects of enterprise (4 brands) direct mail (25MM annual circ) and email (900MM annual sends) operations. Duties include segmentation, list selection, offer development, and execution.
  • Provided business strategic and analytical support to $400MM eCommerce brand related to business development, “close the gap”, business optimization, and merchandising.
  • Managed all aspects of Business Intelligence development and prioritization for multiple brands.
  • Partnered with McKinsey & Co. to develop customer loyalty program. Developed all financial models, implemented third party program management solution, internal infrastructure requirements definition, and developed business KPI definitions and deliverables.
  • Drove consumer research activities through online survey, market research, exit interviews, and behavioral analytics.

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