CTO of Sibelius Software Limited (http://www.sibelius.com)
Conference Chair of OtNinetyNine, at which (with PaulDyson) he presented the UK's first workshop on ExtremeProgramming (with the best follow-up in the world - a superb keynote from KentBeck two days later).
Most likely to say
If you don't care about what you create and how you create it, who will?