CrossingTheChasm
Last edit December 15, 2008CategoryBook: Crossing the Chasm : Marketing and Selling High-Tech Products to Mainstream Customers by GeoffreyMoore,
ISBN 0066620023.
Pretty much essential reading for any commercial software designers. Should temper this book with GuyKawasaki's RulesForRevolutionaries.
See also http://www.isa.org/~setex/pdffiles/982011.pdf
A sequel to this book by the same author is InsideTheTornado.
ISBN 0066620023.
Pretty much essential reading for any commercial software designers. Should temper this book with GuyKawasaki's RulesForRevolutionaries.
See also http://www.isa.org/~setex/pdffiles/982011.pdf
A sequel to this book by the same author is InsideTheTornado.